Co-managed and designed Google Ads campaigns for a portfolio of 10+ nationwide multifamily complexes
Conducted keyword research and A/B testing on ad copy to optimize click-through rates (CTR) and lower cost-per-click (CPC)
Developed ad copy and visual assets aligned with consumer trends to ensure brand consistency across digital channels
Monitored campaign metrics daily and adjusted strategies to boost ad engagement
Used problem-solving frameworks to analyze stakeholder communications for the National Organization on Disability (NOD)
Analyzed data from 20+ complex data sources and current industry trends to draw communication insights
Presented actionable recommendations directly to NOD and PwC leadership, aligning deliverables directly with organizational goals
Identified growth opportunities by benchmarking NOD's communication strategy against Fortune 500 diversity and inclusion standards
Manage daily reservations and waitlist in a fast-pace dining environment
Coordinate to-go orders and answer phone calls simultaneously to keep communication clear and accurate
Support front-of-house operations by resolving guest concerns quickly and collaborating with floor staff
Balance high-priority tasks during rush hours to ensure smooth service and high customer satisfaction
Marketing Committee Member | Aug 2024 - Aug 2025
Created social media content (Instagram, LinkedIn) and digital graphics to boost engagement for 200+ members
Tracked social media performance metrics to optimize content and communication strategies
Collaborated with 10+ members and directors to execute campaigns on tight deadlines
Participated in community volunteering events and chapter fundraisers to contribute to ALPFA's mission